Audience Development Toolkit

Reaching new audiences is essential to increase registration, participation & brand awareness for your event.

Adding basic marketing techniques to a traditional approach to organizing an event can have big impact both in building your community and in positive financial results. “Audience Development” covers MCE submitted a large number of activities, approaches, and philosophies to boost participation and engagement. Having a plan with clear goals and outcomes will help track success. Creation of blended marketing and communications comprised of website development, social media, and direct and indirect outreach and advertising to our local and international network of support, this toolkit can walk you through steps for creating a plan to develop and engage your audience. Download the complimentary toolkit and get started (IEEE web account required). If you are unable to download the toolkit, contact IEEE MCE for support. If you do not have an IEEE email address, but would like one, please sign up.