Adding basic marketing techniques to a traditional approach to organizing an event can have big impact both in building your community and in positive financial results. “Audience Development” covers a large number of activities, approaches, and philosophies to boost participation and engagement for a successful event.
From targeting specific sectors (e.g. underserved, industry or entrepreneurs) to reinvigorating and optimizing local participation, we can work with you to set or align goals for you to succeed.
IEEE MCE provides expertise in growing conference participation by creating a plan that can effectively balance approaches, priorities & audiences. Having a plan with clear goals and reporting on outcomes will help track success on reaching new audiences in an effort to increase registration, participation & brand awareness.