Grow Your Event Audience

Experienced, Knowledgeable, Innovative. Proven results.

  • Has your event experienced stagnant growth over the years?
  • Are you working on a first-time event that needs to attract a new audience?
  • Are you seeking to diversify your existing event audience, such as by increasing industry, student, or global attendance?

If you’ve answered “yes” to any of these questions, MCE Audience Development can help.

Growing your event audience requires ongoing activity, strategic approaches, and tracking performance data and analytics. Through our MCE Audience Development program, we can lead these efforts for you or support your conference committee to achieve a successful event.

Customized Plans Just for You

As the event experts for IEEE, we have experience working with a range of events, such as technical conferences, industry summits, and more. Through our ongoing research and knowledge of the technical community and event landscape, we customize the strategy and plan for each event we work on, based on factors such as field of interest, timing, location, and audience.

Having a plan with clear goals and reporting on outcomes will help track success in reaching new audiences to increase registration, participation & brand awareness. We will customize an Audience Development Plan to fit the goals of your conference using a blend of marketing and communications strategies including but not limited to:

  • Email Marketing
  • Social Media
  • Online Targeted Advertising
  • Custom landing pages for speakers, attendees, and exhibitors
  • Research & outreach
  • Lead generation
  • Connection & leverage to IEEE resources

Start Building Your Event Audience

Kickstart your planning with a FREE personalized brainstorm session with one of our specialists. 

Request brainstorm session


Download Your Free Toolkit 

As a complimentary service to all IEEE sponsored events, we offer a free toolkit and brainstorm session to discuss best practices and ideas to grow your event.

Download toolkit



Learn More

Contact us to learn more or to create custom plans based on your needs.

Lea Miller

Program Manager, Audience Development

  +1 732.562.2623