Sponsorship & Exhibition Sales Strategy
When it comes to securing sponsors and exhibitors, we start with understanding both your strategic and financial goals. Then we develop a sales plan that identifies your target audience, pricing, and sales tactics that communicate your unique value proposition. We will manage every aspect of communication, from developing the sales prospectus to tracking leads and turning them into solidified contracts and long-standing relationships.
MCE and its exhibition partners will:
- Review your event and offer recommendations regarding pricing, packaging, and an overall marketing strategy positioned for success
- Perform market analysis to secure event revenue by leveraging industry, convention & visitors bureaus, IEEE Sections and Regions, and key influencers
- Partner with your Exhibit Chair to manage sales, and sponsorship opportunities & work with exhibitors and sponsors to create custom package offerings
- Develop and sustain long-term relationships with current and potential exhibitors and sponsors