Developing the Exhibitor Prospectus
The sales prospectus provides a detailed description of the conference, a statement that conveys benefits they will derive from participating, important dates, target audience, exhibitor packages, pricing, sponsorship opportunities, floorplans, past exhibit companies listing, registration instructions, lead retrieval options, etc.
The information in the exhibitor prospectus will help you to attract and sign up exhibitors. Exhibitors participate in Exhibitions to generate sales leads from new prospects or existing customers; enter new markets (geography, product type or both); assist dealers and distributors to sell; educate customers about products and services and promote awareness of their company. Know your audience and keep the ROI for them and the exhibitors in mind in your construction of the benefits prospectus offerings.