Offer Early Discounted Fees
An early discounted rate is typically offered before the full registration fee goes into effect. There are many benefits to offering discounts not just for the attendee but for the conference as well.
- Reward: Attendees are rewarded for early registration with access to popular sessions and keynote speeches.
- Buzz: As attendees register early, this provides more time for them to promote your conference to other colleagues and friends.
- Marketing Evaluation: Based on the number of registrations during the early discounted rate time period, marketers can evaluate their efforts and determine if a further push is necessary.
Quick tips: Never extend the deadline for the early discounted rate and ensure you market the early rate as much and as often as possible.