If you have ever attended a great virtual event, as a participant, it appears effortless. All of the event elements seem to flow together and blend harmoniously. You are fully immersed in the event experience, with minimal frustrations and distractions. Achieving this outcome depends on a well-designed experience, clear roles and responsibilities, and a strong well-prepared team.
Your team may be comprised of a number of different players with varying skill sets. The team might include your organizing committee, an engagement manager or event or experience design professional, a virtual production team, platform support, etc. You may have an overall project manager that incorporates your virtual program into other project elements such as publishing or an in-person experience and other external team members such as audio/visual companies, sponsors or venues, etc.
Effective communication and training tie everything together to ensure that everyone is on the same page about the vision and execution of your event.
Here are some of the key roles for a virtual event…
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