In times when it may be necessary to quickly pivot to a virtual format, how can you build positive relationships with your partners and mitigate risk? Setting clear expectations and effectively communicating with your partners can ensure that everyone is on the same page about the path forward.
Here are some ways that you can prepare your partners for the possibility of a change to your in-person event format.
- For each of your in-person sponsorship tiers and exhibitor packages, establish a parallel virtual offering
- Clearly communicate that if your event goes virtual or hybrid, purchases will automatically convert to these parallel options
- Set clear expectations about the ratio and what the refund will or will not be
- Offering refunds for partners such as in-kind speakers, sponsors, and non-sales contributors is not recommended. Communicate this decision to these partners upfront.
Planning an event during a pandemic is not simple, and there are many variables to consider. With a solid plan in place and open dialogues with your partners, it’s possible to be ready for almost anything that might come your way.