Audience Development & Promotion

Learn how to increase attendance and awareness for your event.

What Is Audience Development?

Audience Development is the approach you take to actively recruit more attendees to your event. Strategic audience development means taking charge of your goals, leveraging the resources available, and thinking outside of the box to grow participation.

People applauding speaker

Attracting Attendees to Your Conference

Foundations of Audience Development


Get started with basic tips and tricks for attracting new audiences

MCE Audience Development Toolkit


A do-it-yourself resource to take action to promote your event

IEEE Resources


Additional resources from IEEE including branding guidelines, web templates, & more

Forms & Templates

Looking for a specific document, template, or form?
Quickly find what you need in our searchable downloads repository.